Cover Analysis

Grazia is a fashion magazine that attracts woman from the ages of 25 – 45 and its aim is to bring fashions most fabulous things to the readers every week. The reason for the choice of the target audience that I have chosen is because in the magazine they have celebrity life and fashion styles that appear in it so I believe that elder woman would be more interested into reading these stories. Grazia every week sells more in the UK than Vogue that is another fashion magazine. Grazia is also known for gossip about celebrity’s lives, other information that relates to women’s lifestyles and beauty tips. Grazia continues to have the highest loyalty of any other weekly lifestyle monthly. The different elements that appear on all magazines are cover-stars that are celebrities or non-celebrities, a masthead that is the title of the magazine, cover lines that sum up what you will be reading in the magazine and banners that are summing up the magazine.

Analyzing a Double-page Spread from Grazia Magazine

The double page spread that I am analyzing is about a woman that is able to relate to the abduction of the McCann’s child Madeline. In the article the woman tells a story of how her son had be abducted outside the supermarket when he was a baby and 15 years later she was reunited with him, in the article she mentions that she believed in hope that she would eventually find her son which she did, she leaves a message to the McCann family saying that to never give up on the search of their child as she believes they will find her. This would interest the target audience of the magazine of who have also been through the same situation of their child being abducted or who are feeling their pain and emotions so they are able to relate to the emotion and situations of how they feel and are handling it.

The layout of the double page spread has more images used than text. There is a headline which sums up of how the woman telling the story relates to the McCann’s situation, captions have been used to describe who the characters are in the images, a pull quote ‘My stomach flipped. ‘Where’s my baby?’ I gasped. ‘Where is the pram I left here?”’ has also been use which shows a piece of the story has been took out to attract the audience of who may read this magazine. Also in the double page spread there has been a kicker used which gives a brief explanation of what the story is going to be about and who is telling he story.

The mode of address of the article is informal as it is giving you information about the situation that has happened, the article about the abductions is a serious and important story that has happened it gives out factual language as it gives you specific dates of when the abduction happened and is very detailed about everything from when it happened to when they found the mothers son. During the article, when you read it, it sounds as though the woman that is being interviewed for the article is telling you in person, as it doesn’t make out to sound as though it is a story that has been made up.

There are three different images on the double page spread article, there is one of the woman who is telling the story which she is stood on her own and is a black and white picture, this picture shows the emotion of how this woman was feeling during the abduction of her son when he was a baby, the second image is of Kate McCann she is the woman who relates to the story as she had her daughter abducted from their holiday hotel, in the image Kate McCann looks as though she is in pain with her holding a pink teddy which could be her daughters. The last image on the double page spread is of the woman again who is telling the story but in this image she is now with her son, the son that had got abducted when he was a baby, in this image shows happiness and gives out hope that to never give up looking because it could always result into something happy in the end.